What is a Search Engine?
Search engines are the websites that people use to locate other websites for specific informational needs. Among the most popular are Yahoo, Google and AltaVista; however there are numerous other sites that employ the search technology. When someone types in a word or phrase they’re looking for, the search engine returns lists of websites that could possibly contain information related to that topic.
Another type of search employs a directory. Directories differ from search engines in that they are human indexes as opposed to digital spiders that crawl through text associated with a website. The spiders can also be known as crawlers or robots. They pick up specific text characters to match the word or words being searched on.
What does Search Engine Optimization mean?
While you may wonder how any one website can command the number one position a search engine returns, there are guidelines for each and every search engine being used today. We make it our business to keep current with the requirements of different search engines and follow those trends as they evolve.
To optimize a site for search engine placement, we identify specific keywords and phrases pertinent to your business, plus we examine pages within your site that can benefit from our services. We analyze your HTML code and your competitors’ sites and perhaps make recommendations for design enhancements for true optimization.
What is meant by spidering?
Many of the major search engines use robotic review of text associated with web pages to look for specific words, or characters. These spiders, or crawlers, regularly visit websites and index the text found there. This is one of the reasons your choice of verbage on your web pages is so critical. Even human-compiled search sites employ spidering as a supplemental way to return results pertinent to a search request.
How long does it take to see results?
It can take anywhere from 1 day to 6 months. Search engines and directories add listings at their own pace. Some try to update their listings regularly but with the amount of submissions they receive on a daily basis it can be quite difficult.
 Interested in optimizing your web site? Click here for more information.
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